HONOR Partners with SuperSport United FC, Empowering Players with Cutting Edge Technology

Enabled by transformational technology, the partnership will usher in a new frontier of sports excellence

[Caption: SuperSport United head coach and players with HONOR representatives at the handover ceremony.]

[Johannesburg, South Africa, 1 August 2024] Global technology brand HONOR has announced a landmark partnership with SuperSport United FC, aiming to enhance the competitive edge of players and nurture the next generation of soccer stars in South Africa through state-of-the-art technology.

As the preferred technology partner, HONOR will equip the team with smart technology, supporting the players and technical teams with smart devices across its extensive product range to improve their game, connect with fans and simplify their day-to-day lives.

HONOR has quickly become the fastest growing smartphone brand in South Africa, establishing itself as a key industry player. Known for being at the forefront of innovation and cutting-edge technology, HONOR continually pushes the boundaries in what is possible, whether it be in Artificial Intelligence (AI) or foldable technology.

[Caption: SuperSport United Midfielder, Lyle Lakay.]

“SuperSport United has a rich history and has built a reputation for being a fierce contender in the game. Like them, we are a challenger brand and aiming to lead in the mobile industry. Our advanced technology with cutting-edge features will empower the team to excel in their sporting endeavors and personal lives,” expressed CEO of HONOR Technologies Africa, Fred Zhou.

Soccer is deeply ingrained in South African culture, and technology bridges the gap between the game, the stars and the fans. This partnership highlights SuperSport’s ongoing strategy to integrate advanced technologies into their operations. By leveraging HONOR’s vast technological expertise, the team will thrive and optimize their efficacy.

SuperSport CEO, Stan Matthews says, “We are delighted to partner with a dynamic and innovative brand like HONOR. They are at the cutting edge of technology from devices to wearables and into AI. Our partnership will greatly enhance our technical and sports science teams and will add value to our players and fans.”

HONOR 200 Series: Documenting Soccer History with Studio-Level Photography

HONOR has launched the HONOR 200 Series, the latest additions in the esteemed N Series. The lineup includes the HONOR 200 Lite, HONOR 200, and for the first time in the country, the HONOR 200 Pro. By leveraging industry-leading platform-level AI technologies and superior hardware, HONOR aims to revolutionize smartphone portrait photography, transforming how soccer fans capture and share the game.

The HONOR 200 Pro and HONOR 200 features a Triple 50MP Studio-level AI Portrait Camera, HONOR AI Portrait Engine, and expertise from Studio Harcourt, enabling users to capture stunning portraits.

The Series includes the updated MagicOS 8.0, promising an intelligent user experience with a range of AI-powered functionalities, including Magic Portal. With a 5200mAh Silicon-carbon battery offering hours of continuous use on a single charge, and both Wired and Wireless HONOR SuperCharge, fans won’t miss a minute of the action.

“The latest HONOR 200 Series will transform the way the players and fans experience the game, bringing advanced photography capabilities and AI features,” Zhou added “Our partnership with SuperSport marks a new frontier in sports excellence.”
Soccer fans can catch the partnership announcement broadcast tomorrow Friday, 2 August live on SuperSport DSTV Channel 202 at 12h00pm and 19h40pm.

Pricing and Availability
The HONOR 200 Pro, HONOR 200 and HONOR 200 Lite are on sale at the nearest retailer or network provider for the recommended retail price of R19,999, R15,999 and R9,999, respectively.

For more information, please visit HONOR at https://www.honor.com/za/phones/honor-200/.

About HONOR

HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

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For press enquiries, please contact:

Sihle Mtshiselwa
PR Manager, HONOR
sihlemtshiselwa@honor.com