HONOR Launches HONOR 200 Series; Set to Rival the DSLR with Studio-Level Photography Capabilities

HONOR is again disrupting the status quo with its highly anticipated launch of the HONOR 200 Series, aiming to usher in a new era of studio-level smartphone photography.

[Johannesburg, South Africa – 24 July 2024] – HONOR has disrupted the South African smartphone industry once more with the official launch of its latest addition to the Number Series – the HONOR 200 Series, comprising the HONOR 200 Lite, HONOR 200, and HONOR 200 Pro. This is an accessible mid-range lineup that delivers flagship-level performance and an unrivalled studio-level portrait photography experience.

HONOR hosted an exclusive launch event unveiling the devices to a host of media, stakeholders, and friends of the brand. During the launch event, the brand made landmark announcements of partnerships and collaborations it has pursued for the HONOR 200 Series campaign with much loved brands in South Africa. This included a one-of-a-kind collaboration with local streetwear fashion brand GALXBOY and GQ Magazine South Africa.

To really set the HONOR 200 Series apart from competitors, HONOR joined forces with Parisian portrait photography house Studio Harcourt to co-engineer the HONOR AI Portrait Engine. This newly developed photography mode utilises HONOR’s AI technology to replicate Studio Harcourt’s signature lighting and shadow effects, streamlining a two-hour photoshoot process into a few simple steps.

The HONOR 200 Pro

The flagship model of the series has been equipped with advanced hardware and AI-powered software that can recognise the most subtle nuances of lighting. Featuring a 50MP Portrait Main Camera with a Super Dynamic H9000 Sensor, users can capture crystal-clear images with the perfect balance of light and shadows.

Additionally, the device features a 50MP Portrait Telephoto Camera and a customised Sony telephoto sensor to provide better light sensing capabilities to ensure even the tiniest details are captured on distant objects.

With 12GB of RAM and a 512GB storage drive, users can enjoy a seamless and hassle-free experience. Running on MagicOS 8.0, the HONOR 200 Pro offers AI-powered smart functionalities like Magic Portal, Magic Capsule, and Magic Ring to enhance and streamline the user experience.

HONOR is also very thrilled to announce that the Esports World Cup Foundation (EWCF), the world’s largest gaming festival currently taking place in Riyadh, Saudi Arabia, has named the HONOR 200 Pro as the official smartphone for the Esports World Cup.

The device will power esports competitions in popular mobile games like Free Fire, Honor of Kings, and the Women’s ML tournament – making it the ultimate choice for mobile gaming enthusiasts.

As the official device for the EWC, the HONOR 200 Pro stands out with its Snapdragon 8 Series Mobile Platform, boasting a CPU clock speed of up to 3GHz for smooth graphics rendering and real-time responsiveness. Its 5 200mAh Silicon-Carbon Battery provides up to 61 hours of use on a single charge, ensuring uninterrupted gameplay.

The HONOR 200

While not worlds apart from the Pro, the HONOR 200 does sport a few differences. While both devices feature the same camera setup and features, the HONOR 200 features a slightly smaller 6.7-inch AMOLED quad-curved display that offers a peak brightness of 4 000 nits and a 120Hz refresh rate for smooth and vibrant visuals.

Under the hood, the HONOR 200 is equipped with a Snapdragon 7 Gen 3 processor, up to 12GB of RAM, and 512GB of storage. It is also powered by a 5 200mAh battery for hours of uninterrupted usage.

The HONOR 200 comes in Moonlight White and Black, while the Pro is available in Ocean Cyan and Black.

“HONOR developed the HONOR 200 Series to become the ultimate smartphone range for high-quality studio-level portrait photography. We want to make cutting-edge technology more accessible to the public and redefine the future of mobile photography, which is why partnering with Studio Harcourt was a significant milestone for the brand,” said CEO of HONOR South Africa, Fred Zhou.

Guests were led through the evening by effervescent hosts Tbo Touch and LootLove, and they were treated to live performances by Young Stunna and NaaqMusiQ, followed by DJ performances by DJ Zinhle and DJ Tira. They also got to see and experiences the devices’ impressive studio-level capabilities first-hand.

Pricing and Availability

The HONOR 200 Pro 5G and HONOR 200 5G will be available from Thursday, 1 August 2024, at the recommended retail price of R19 999.00 and R15 999.00, respectively, from the nearest retailer or network provider. The HONOR 200 Lite is already on shelves across the country for the exciting retail price of R9 999.00.

The purchase of the HONOR 200 and HONOR 200 Pro will include free gifts to the value of R6 999, including an HONOR SuperCharger plus the cable, a screen protector, free postal repair with pickup and delivery service, a 3-year battery health protection warranty, and a 180-day screen accident warranty, which excludes labour fees.

For more information, please visit HONOR at https://www.honor.com/za/phones/honor-200/.

About HONOR

HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

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For press enquiries, please contact:

Sihle Mtshiselwa

PR Manager, HONOR

sihlemtshiselwa@honor.com