HONOR Unveils New AI-Enabled APP

Empowered by Technology: HONOR Unveils New AI-Enabled APP for the Visually Impaired and Advanced IoT Smart-Home Strategy at IFA

[Berlin, 6 September 2019] Global smartphone brand HONOR today launched PocketVision, an AI-enabled app that makes it easier for the visually impaired to read, as well as unveiled its strategy for its Internet of Things (IoT) Smart-Home experiences. The announcements, made at the 2019 IFA technology conference, are part of the company’s commitment to creating innovative technologies aimed at helping consumers lead more seamless, convenient and connected lives. HONOR’s latest flagship smartphone, the HONOR 20 PRO, also received new updates, with the announcement of a new color, Icelandic Frost, a software upgrade with automatic ISO level adjustment based on environmental lighting conditions, and EMUI 10.0/Magic UI 3.0 beta version availability.¹

“At HONOR, we are committed to leveraging technology for social good, empowering individuals to lead more holistic, intelligent lives,” said Sam Yuan, Vice President of HONOR Europe. “We are excited to be launching PocketVision on the HONOR 20 and HONOR 20 PRO, enabling the visually impaired to lead more independent lives. Strengthening our AI credentials, our latest flagship products boast the new EMUI 10.0/Magic UI 3.0 which will ensure a smoother intelligent experience for the digitally-engaged, while the new HONOR 20 PRO Icelandic Frost edition is sure to make your smartphone stand out from the crowd.”

¹EMUI 10.0/Magic UI 3.0 beta version will be available for HONOR 20, HONOR 20 PRO and HONOR View20.

HONOR PocketVision: AI-Enabled APP for the Visually Impaired

At IFA, HONOR launched PocketVision – an app that harnesses the power of HONOR 20 and HONOR 20 PRO’s AI and quad camera technology to help the visually impaired read documents, menus and other text with ease. Developed by social enterprise Eyecoming and pioneered by HONOR’s cutting-edge technologies, including HONOR 20 PRO’s 48MP main camera, 8MP telephoto camera and HiAI capability powered by Kirin 980 chipset, PocketVision features three key modes – Text-to-Speech, Zoom-In and Negative Image - to help people read more clearly. To help raise awareness of the barriers blind and partially sighted people face, HONOR has partnered with the Royal National Institute of Blind People (RNIB) which supports people with vision impairment. PocketVision can be downloaded for free from today on the Huawei AppGallery and supports English, Portuguese, German, Spanish, Italian and Chinese language

HONOR 20 PRO: New Color and Software Update

HONOR also unveiled a new color for the HONOR 20 PRO – Icelandic Frost, which is inspired by the magnificence of Jokulsarlon Glacier Lagoon in Iceland. Equipped with the World’s First Dynamic Holographic Design, the HONOR 20 PRO Icelandic Frost edition captures the wonders of the glacier lagoon where icebergs glisten in the sunset, making the smartphone shine like a diamond. Moreover, the new EMUI 10.0/Magic UI 3.0 (Beta Version) will be available in Q4 for application and will be upgraded through HOTA. With this upgrade, users will get to enjoy a brand new Morandi Palette UI design that offers a wide selection of elegant and calm color palettes. A new Dark Mode option will also be available, which is intended to bring more comfort to users’ eyes. All in all, the EMUI 10.0/Magic UI 3.0 will make HONOR 20 and HONOR 20 PRO an even more more user-friendly and visually pleasing smartphone.

The HONOR 20 PRO continues to receive positive reviews from media and industry peers. It was accorded 111 points by DxOMark, the gold standard benchmark for camera quality in the industry. More recently, it was also named the Lifestyle Smartphone 2019 – 2020 by EISA (Expert Imaging and Sound Association).

HONOR’s New IoT Strategy for the Future

In a move to create a more connected and intelligent world for consumers, HONOR outlined its IoT strategy dubbed “1+8+N”, which implies one HONOR Smartphone, eight categories of in-house devices and a wide range of accompanying products from its partners. The HONOR Band 5, a premium fitness tracker and smart band is part of this IoT offering and our recommended retail price is around 30 Euros². The accessible price means everyone can have a wearable to measure heart rate accurately, monitor sleep, and track exercise, for a healthier lifestyle³. At the 2019 Huawei Developer Conference last month, HONOR launched its first smart screen product, HONOR Vision, which is equipped with the company’s self-developed intelligent chipsets—the Honghu 818 Intelligent Display Chipset, an AI Camera NPU chipset and a flagship-level Wi-Fi chipset.

²The price may vary in each market

³HONOR Band 5 is not a medical device and cannot be used for medical purposes

“HONOR is a tech brand loved by young people all over the world, and we aspire to stay top-of-mind as the tech-chic brand that enables and empowers young people to pursue their passions,” said George Zhao, President of HONOR. “Armed with best-in-class software and hardware, HONOR is well-positioned in developing a wide portfolio of innovative products, including smartphones and smart-home devices, for our consumers and people from different communities. We are on the right path to realizing this vision with our consumers.”