HONOR launched three products: HONOR 70 debuts the IMX800 Super Sensing Main Camera, alongside a master performing laptop and cinematic-view tablet.

Pre-orders available with free gifts worth up to RM 597 up for grabs!

Kuala Lumpur, 18 August 2022 – HONOR Malaysia officially released the HONOR 70 as its latest imaging flagship at RM 1,999. Pre-orders are available from now until August 26 with free gifts worth up to RM597 including HONOR Earbuds 2 Lite, HONOR 70 casing and one-year extended warranty. Sharing the center stage at the launch jointly with the HONOR 70, the new HONOR MagicBook 14 and HONOR Pad 8 are aiming to improve user's productivity and entertainment experience with the HONOR Connect. Both the HONOR MagicBook 14 and HONOR Pad 8 will be available nationwide from August 27.

HONOR 70 comes with IMX800 Super Sensing Main Camera – Brighter and Detailed in Night Scenarios

The HONOR 70 carries on the tradition of the technological and aesthetic genes of the HONOR Number Series. The craftsmanship of the exterior is inspired by crystal glass and the light rays of diamonds, resulting in the diamond-shaped pattern of the HONOR 70. Using dual-film, triple-texture and dual-coating technology, the depth-of-field effect of the HONOR 70 is evident when its shadow textures resemble the sparkles of a diamond-like effect, bringing a sense of elegance and luxury.  

Featuring a 54MP IMX800 Super Sensing Main Camera, the HONOR 70 debuts the SONY IMX800 1/1.49-inch sensor, which captures more light for brighter and more detailed pictures, especially in backlit and night scenarios. From the photos shown at the launch, it was further evident that the larger sensor allows more light into the sensor, resulting in brighter photos despite the lack of light during a dark scenario. Clean pictures with rich details are now possible largely thanks for to the IMX800 sensor, giving shutterbugs the extra freedom space to express their photography talents with good lights without overexposing the background or underexposing the foreground.

The HONOR 70 is also equipped with a 50MP 122^o Ultra-Wide camera, which also doubles as a Macro Camera, allows users to capture their best shot anytime, anywhere. Besides best-in-class dual main camera system, HONOR 70 also featuring industry-leading Computational Photography powered by AI and HONOR’s proprietary imaging solution, HONOR Image Engine, delivering stunning, high-definition images and footage in a unique and consistent style.

When the Multi-Video Recording feature was first introduced in the earlier HONOR 50, the HONOR 70 takes it a notch further with the Innovative Vlog feature. With the Solo Cut mode, both panorama view and solo view can be recorded in equal time.

Taking on not just the exceptional photography features, the HONOR 70 does not lack in performance. Packed with a large 4800 mAh large battery and weighing at just 178g of a slim, sleek and stylish smartphone, it effortlessly fits into any handgrip, pockets and handbags. Turn over to see its stunning display, Super Dual-Curved Screen with 1.07 billion colors and 1920Hz PWM Dimming technology, binge watch drama is now a pleasure on HONOR 70!

HONOR 70 is available for its 8GB RAM + 256GB ROM in a range of splendid and fashionable color including Crystal Silver, Emerald Green, and Midnight Black.  To put the icing on the cake, the HONOR 70 is also available for 12 months 0% interest installment in HIHONOR.COM, as low as RM166.6 per month¹.

HONOR MagicBook 14 – The Master of Performance, Superior Performance and Industry-Leading Battery Power

The HONOR MagicBook 14 was launched with the aim to be an efficient all-rounder laptop, featuring the industry leading 75Wh battery to be featured in 14-inch laptop. Such battery performance is always a fun to have around, with up to 15 hours of 1080p local videos or up to 10.5 hours of work. Supported by the 100W HONOR SuperCharge, a 15-minute juice is sufficient for 3.5 hours work, while an 80-minute is all it takes for a fully charged battery – suitable for the use of any work.

Joining its list of impressive features of the HONOR MagicBook 14 is a master of performance like no other. The 12th Gen Intel® Core™ i5-12500H Processor leads a flexible switch of performance with just a click, releasing the full power of the 70W, easily coping with the running of games and professional editing software.

HONOR has developed its own expertise in system tuning and optimization, while successfully applied the industry-leading OS Turbo smartphone technology into its laptop developments. It is a system-level energy consumption optimization engine for hardware and software synergy, which achieves a power consumption reduction of up to 20.8% compared to its predecessor, enhancing HONOR MagicBook 14 battery life.

Aesthetics wise, the HONOR MagicBook 14 is carefully crafted with an aircraft-grade aluminum body and features a 14-inch 2.1K HONOR FullView Display, offering users a superior viewing experience in 100% sRGB. Nothing is complete as a MagicBook without the signature TÜV Rheinland Low Blue Light Certification (Hardware Solution) and TÜV Rheinland Flicker Free Certification, ensuring a safer view with blue eye protection and flicker free viewing experience.

The HONOR Connect smart experience comes in to retain HONOR’s advantages in connecting its devices together with a simple click. With the new HONOR Device Clone feature, data transfers can be done from a previous model to the new HONOR MagicBook 14 conveniently, without worrying a loss of work files. The HONOR Share, which was previously used within HONOR smartphones, is now enabled for laptops and tablets too, setting up transfer convenience to users and bridging a gap between HONOR devices.

The HONOR MagicBook 14 features a dedicated NVIDIA® GeForce® RTX 2050 graphics card priced at RM 5,099 and an integrated Intel® Iris® Xe graphics card priced at RM 4,299 , bringing exceptional performance to suit the different needs of users. Purchase during sales launch start from August 27 to grab free gifts worth up to RM1,026 including an HONOR Backpack, an HONOR Leather Laptop Sleeve, Wireless Mouse and pre-installed Microsoft Office Home & Students 2021.

HONOR Pad 8 – Best-in-class 8 Speakers, On-Hand Cinematic Experience

The HONOR Pad 8 becomes the latest member in HONOR’s tablet portfolio, delivering an exceptional entertainment experience with all-round smart features and entertainment experience. With the return of the Google Mobile Services (GMS), application downloads and updates are back in town with the Google Play Store, much to the delight of the crowd at the launch.

Boasting the only tablet in its range with 8 speakers and HONOR Histen sound tuning technology and DTS:X® Ultra, the HONOR Pad 8 delivers vibrant and dynamic 360° sounds for an immersive audio experience, pushes industry benchmarks to deliver an immersive visual and audio experience.

Entertainment wise, the HONOR Pad 8 is equipped with a top-level 12-inch 2K HONOR FullView display, the HONOR Pad 8 brings users an industry-leading screen-to-body ratio of 87%  for a truly immersive viewing experience. The 2000x1200 pixels and 1.07 billion colors takes the HONOR Pad 8 into a whole new level of entertainment, delivering stunning clarity and true-to-life hues. Viewing is now safer thanks to the TÜV Rheinland Low Blue Light Certification and TÜV Rheinland Flicker Free Certification, reducing harmful blue light and screen flickering to alleviate eye strain and fatigue, ensuring a comfortable viewing experience. With a cool cinema on hand, binge watching can now be done anytime, anywhere.

To further boost productivity, the HONOR Pad 8 is supporting Multi-Windows Viewing, splitting screens and opening up to 4 windows simultaneously for flexible view without closing the relevant screens. Think about checking on multiple shopping pages on the same screens rather than switching individually, with HONOR Pad 8 App Extender is perfect for shopping apps, making a smarter view on split screens to view products in detail while doing online shopping. The App Extender is now available on Lazada, Instagram, Shein, Booking.com and more.

Inspired by the sky at dawn, HONOR Pad 8 is available at RM 1,399 with the classic Blue Hour. Comes with the storage of (6GB+2GB) RAM + 128GB ROM, HONOR Pad 8 packs an extra-large 7250 mAh battery  for all-day connectivity, keeping users always online and connected. Grab your HONOR Pad 8 during sales launch period to get free gifts worth up to RM 318, including a HONOR Pad 8 Flip Cover and 1-year Extended Warranty.

Pre-order Your HONOR 70 Now for Free Gifts Worth Up to RM 597

With pre-orders for the HONOR 70 going up life today, fans are entitled for free gifts worth up to RM 597! The HONOR MagicBook 14 and HONOR Pad 8 will be available from August 27, with also attractive prices for the HONOR MagicBook X 14 and HONOR MagicBook X 15 versions of the i3 and i5 processors.

Price List as below:

You heard that right! Grab your HONOR 70 today before the free gifts run out! Also, nothing is better than marking the calendars on August 27th to be the first to bring home a master of performance HONOR MagicBook 14 and the your best entertainment companion HONOR Pad 8.

For all the latest news on HONOR 70, HONOR MagicBook 14 and HONOR Pad 8, visit us at https://bit.ly/HONOR70newlaunchPR or subscribe to HONOR Malaysia’s Facebook page today!

About HONOR

Established in 2013, HONOR is a leading global provider of smart devices. We are committed to becoming a global iconic tech brand and enabling a smart life across all scenarios and all channels, for all people. With a strategic focus on innovation, quality and service, HONOR is dedicated to developing technology that empowers people around the globe to go beyond through its R&D capabilities and forward-looking technology, as well as creating a new intelligent world for everyone with its portfolio of innovative products.

For media enquiries, please contact:

Michelle Wong
Multimedia Creative Solutions
+6012 694 2330
michelle@multi-media.com.my

Michelle Gun
Multimedia Creative Solutions
+6017 894 7771
gunmichelle@multi-media.com.my

¹Terms and conditions apply. The 0% interest instalment plan is available to selected bank and merchants only. Please check with the store or your bank directly on the availability of the instalment plan and other applicable terms and conditions.