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Logo
Logo
HONOR Logo
The HONOR logo is the most important element in our brand identity. It represents our brand philosophy: innovation, premium, freedom and trust. Correct treatment will establish a consistent and distinctive brand appearance.
The HONOR logo is the most important element in our brand identity.
It represents our brand philosophy: innovation, premium, freedom and trust. Correct treatment will establish a consistent and distinctive brand appearance.
A Crafted Logo
Our logo is carefully crafted and constructed to be visually balanced with optimized standout. Always HONOR our logo by using it correctly across all brand applications. Only use the logo artwork source file. No unauthorized modifications are to be made.
Our logo is carefully crafted and constructed to be visually balanced with optimized standout.
Always HONOR our logo by using it correctly across all brand applications. Only use the logo artwork source file. No unauthorized modifications are to be made.
Don'ts
The HONOR logo is optimized for print and screen and therefore should never be altered by manipulating the letter-forms in the ways shown below.
Use With Confidence
The best way of honoring our logo is by giving it space. Let it breath. Place it centrally, where possible, and don’t crowd it with other graphic, illustrative or photographic elements.
Clear Space
To ensure the logo remains clear and legible across all print and digital applications, we have defined a protected area around the logo. Any other characters, patterns or elements are not allowed within this space.
Clearance Zone Principles
Use the height of the "O" to create the minimum clearance zone.
Minimum Size
To ensure the logo remains clear and legible across all print and digital applications, do not use the logo smaller than the minimum printing height (1.5mm) and digital pixel size (20px).
Background Control
This page provides application of black and white logo on different shades of grey and background.
Grey background
If the background is less than a 60% tint of black, the black HONOR logo is to be used. If the background is more than or equal to 60% tint of black, the white HONOR logo is to be used.
Photo background
When applying the logo, ensure that it is clear, legible and not compromised in anyway. Do not place the logo on top of complex backgrounds or colours that jeopardize its standout.
Size Proportions
Partner logos vary in size and proportion. Regardless of whether the partner logo is a square, horizontal rectangle, vertical rectangle, or a wide rectangle, when paired they should be visually balanced.
When HONOR is the organizer of events, the HONOR logo should be located on the left side of the partnership lock-up. When the organizer is a partner, the placement of the HONOR logo must follow our partners relevant specifications or the cooperation agreement between the two parties.
Square Proportion
For partnership logos that fit within a square shape, our logo is X height, the partner logo should not exceed more than 2.5X height. Two logos must be separated by a vertical line which is 1/30X width. Always keep the vertical line aligned with the higher logo.
Horizontal Rectangle
For partnership logos that fit within a horizontal rectangle shape, our logo is X height and Y width, the partner logo should not exceed more than 2X height and 1Y width. Two logos must be separated by a vertical line which is 1/30X width. Always keep the vertical line aligned with the higher logo.
Vertical Rectangle
For partnership logos that fit within a vertical rectangle shape, our logo is X height, the partner logo should not exceed more than 4X height and 3X width. Two logos must be separated by a vertical line which is 1/30X width and no more than 2.5X height.
Wide Rectangle
For partnership logos that fit within a wide rectangle shape, our logo is X height and Y width, the partner logo should not exceed more than 1X height and 1.5Y width. Two logos must be separated by a vertical line which is 1/30X width. Always keep the vertical line aligned with the higher logo.
Downloads
HONOR LOGO (PNG)
HONOR LOGO (AI)
*Our logo is a proprietary trademark of Honor Device Co., Ltd. It may be taken on or used only by persons or companies who have a contractual agreement.
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