HONOR Announces the Launch of the New PORSCHE DESIGN HONOR Magic6 RSR and the HONOR Magic6 Ultimate in China

[Beijing, China – March 18, 2024] – Global technology brand HONOR today announced the launch of the second jointly developed smartphone with Porsche Design, the PORSCHE DESIGN HONOR Magic6 RSR. In addition to this flagship device, HONOR also unveiled the HONOR Magic6 Ultimate and the HONOR MagicBook Pro 16 in China, along with its highly anticipated gaming collaboration with Black Myth: Wukong.

Debuting the PORSCHE DESIGN HONOR Magic6 RSR: Where Porsche Excellence Meets Smartphone Innovation

Following the launch of their first jointly developed foldable smartphone, the PORSCHE DESIGN HONOR Magic V2 RSR, HONOR and Porsche Design introduced their latest collaboration, the PORSCHE DESIGN HONOR Magic6 RSR. Born out of a joint pursuit of innovation, this cross-industry collaboration brings together exceptional performance with timeless luxury design, offering a special-edition smartphone that meets the needs of modern users who value superior performance, dynamic photography, and functional cutting-edge design.

“HONOR is proud to unveil the PORSCHE DESIGN HONOR Magic6 RSR, a technological icon fueled by the essence of Porsche DNA and created with the drive to go beyond the status quo,” said George Zhao, CEO of HONOR Device Co., Ltd. “Our newest smart device comes from our shared pursuit of excellence with Porsche Design, a partnership built on the promise to deliver advanced human-centric technology with timeless aesthetics.”

Incorporating Iconic Porsche Hues and Hexagonal Structural Design

Paying homage to the decades-long significance of Porsche cars, the PORSCHE DESIGN HONOR Magic6 RSR incorporates structural elements reminiscent of Porsche’s design excellence. With the camera module smart and neatly embraced by Porsche's iconic hexagonal structure, the smartphone captures the essence of precision and high-performance characteristics of sports cars. The instantly recognizable hexagonal design element makes the device stand out from the masses. It is made from titanium, a material championed not only in motorsports where it is used for particularly stressed parts that still must be lightweight. The PORSCHE DESIGN HONOR Magic6 RSR also features a clean, symmetrical peakline which adds to the dynamic appearance of the device and improves the grip of the user, while underlining the functional design approach typical for Porsche Design.

Immersing users in the intricacies of Porsche heritage, the PORSCHE DESIGN HONOR Magic6 RSR is available in Agate Grey, a hue worn by revered Porsche models such as the iconic 911 sportscar. The PORSCHE DESIGN HONOR Magic6 RSR is also available in Frozen Berry, a reflective, bold shade of pink originally designed for Porsche models like the Taycan, the first all-electric Porsche sports car, adding an element of exclusivity to the new device.

Leveraging Cross-industry Innovation for Advanced HDR Photography

In pursuit of human-centric technological advancement, the PORSCHE DESIGN HONOR Magic6 RSR takes cues from the automotive industry, providing users with highly advanced HDR sensors that can focus and detect fast-moving objects at range with more accuracy. Taking inspiration from the HDR technology behind the success of Advanced Driver Assistance Systems (ADAS), the PORSCHE DESIGN HONOR Magic6 RSR introduces a customized Super Dynamic HONOR Falcon Camera H9800 sensor, which is specifically designed to overcome the challenge of taking images with high-contrast scenarios. With its remarkable HDR sensing capability, the H9800 sensor achieves a dynamic range of up to 15EV, which is six times as much as the previous generation. This allows users to capture high-precision, ultra-sharp videos, photos, and previews even in challenging lighting conditions with significant contrast.

In addition, the PORSCHE DESIGN HONOR Magic6 RSR also incorporates a cutting-edge LiDAR Matrix Autofocus System to revolutionize the speed of smartphone photography. This system boasts the industry's first imaging sensor with 1200 Points LiDAR Matrix, and 60FPS AF Tracking calculations, greatly enhancing focusing accuracy and speed, allowing users to capture stunning action shots that showcase suspended motion effects.

Anti-scratch Display Durability and Visibility

Furthering the use of cross-industry innovation to enhance user experience, the PORSCHE DESIGN HONOR Magic6 RSR accelerates ahead with the industry-leading HONOR Anti-scratch NanoCrystal Shield on the front, providing unparalleled durability. Designed with silicon nitride, a commonly used material found in aerospace and automotive industries for engines, bearings, and turbine blades, the HONOR Anti-scratch NanoCrystal Shield provides exceptional hardness and unrivaled scratch resistance, ensuring superior device protection over a long-term use period. Moreover, the PORSCHE DESIGN HONOR Magic6 RSR features the HONOR NanoCrystal Shield at the back, which enhances shock absorption capabilities by up to ten times to withstand accidental drops and ensure utmost durability.

Addressing the visibility needs of drivers in various lighting and environmental conditions, the PORSCHE DESIGN HONOR Magic6 RSR introduces the industry’s first Dual-layer OLED Tandem Display. In comparison to a regular OLED panel, it delivers an extended screen lifespan of up to 600 percent and minimizes the display brightness degradation to less than 1 percent¹ after three years of use. Additionally, it provides brighter visuals and improved power efficiency. The PORSCHE DESIGN HONOR Magic6 RSR also boasts an industry-leading peak HDR brightness of 5000 nits, guaranteeing superb visibility and vibrancy even on bright, sunny days.

Unleashing Unparalleled Performance and Revolutionary Battery Innovations

The PORSCHE DESIGN HONOR Magic6 RSR is equipped with the cutting-edge Snapdragon 8 Gen 3 Mobile Platform, delivering an exceptional level of performance and platform-level AI capabilities with remarkable fluidity and stability. Recognizing the increasing significance of battery life for users who spend extended periods engaged with their devices, HONOR takes the lead by introducing emerging battery innovations from the electric vehicle industry to smartphones. Featuring the robust HONOR Second-generation Silicon-carbon Battery and the Power Enhanced Chip HONOR E1, the 5600 mAh² battery showcases unparalleled durability and reliable performance even in low-temperature conditions. Running the latest HONOR MagicOS 8.0, the PORSCHE DESIGN HONOR Magic6 RSR brings upgrades on various features such as Magic Portal that gives users revolutionary interaction with convenience, and MagicRing, providing seamless cross-device connectivity. Not only does the PORSCHE DESIGN HONOR Magic6 RSR establishes itself as a trailblazing device in the industry, but also serves as a catalyst for groundbreaking cross-industry collaborations and limitless possibilities.

Introducing the HONOR Magic6 Ultimate, the Masterpiece of Exquisite Craftsmanship

HONOR also debuted the meticulously crafted HONOR Magic6 Ultimate at the launch event. Inspired by the inlay design found in luxury car interiors, the HONOR Magic6 Ultimate features a multi-material mounted design at the back cover, which incorporates a composite fiber material that exudes modern aesthetics, creating a slender and refined line that seamlessly runs through the device. This design perfectly demonstrates HONOR's commitment to perfection in every detail, making the HONOR Magic6 Ultimate a masterpiece of exquisite craftsmanship that delivers top-notch performance and capabilities.

Powered by the Snapdragon 8 Gen 3 Mobile Platform, the HONOR Magic6 Ultimate delivers exceptional performance and on-device AI capabilities thanks to its powerful cores. It showcases pioneering advancements in HDR sensing and autofocus, enabling users to capture stunning photos even in challenging scenarios such as moving or low-light conditions. Furthermore, the HONOR Magic6 Ultimate is equipped with the HONOR Anti-scratch NanoCrystal Shield, providing durability against daily wear and tear. With intelligent features such as the MagicRing, the HONOR Magic6 Ultimate introduces users to a glimpse of the future, offering seamless connectivity that transforms the way they interact with their devices and other peripherals.

Unveiling the HONOR MagicBook Pro 16, the Revolutionary AI-powered Laptop

During the launch event, HONOR also introduced the HONOR MagicBook Pro 16, an AI-powered laptop which sets to redefine the traditional laptop landscape. With support for MagicOS 8.0, this laptop enables seamless collaboration and connectivity within the ecosystem. The HONOR MagicBook Pro 16 boasts the ultra-efficient NVIDIA GeForce RTX 4060 Laptop GPU, delivering unmatched performance and seamless multitasking capabilities while producing stunning visuals. Moreover, it is powered by the high-performance Intel® Core™ Ultra 7 processor 155H, providing robust and exceptional computing power.

Offering a truly immersive audio experience, the HONOR MagicBook Pro 16 features six speakers, including four woofers and two tweeters, standing as the world’s first spatial audio laptop on a Windows-based platform. Highlighting its gaming prowess through the audio capabilities, the Spatial Audio Optimization of HONOR MagicBook Pro 16 has been validated by Black Myth: Wukong, an action RPG rooted in Chinese mythology, which will be released on August 20, 2024. Thanks to HONOR’s Spatial Audio Technology, the HONOR MagicBook Pro 16 perfectly complements this game’s sound effects, delivering a realistic and immersive gaming experience. Users can fully engross themselves in different in-game environments, including jungles, valleys, dark caves, and deserts.

Color, Pricing and Availability³

The PORSCHE DESIGN HONOR Magic6 RSR will be available in China from March 18 at RMB 9,999. It will also be available in markets outside of China starting from Q2, 2024.

Inspired by the beauty of the natural landscape, the HONOR Magic6 Ultimate is available in Purple and Black. It will be available in China from March 18 at RMB 6,999.

Available in White and Midnight Black, the HONOR MagicBook Pro 16 is now available in China with the price starting from RMB 6,199. It will also be available globally starting from Q2 2024.

For more information, please visit the HONOR online store at www.honor.com or the Porsche Design online store at porsche-design.com.

About HONOR

HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

For more information, please visit HONOR online at www.honor.com or email newsroom@hihonor.com

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About Porsche Design

In 1963, Professor Ferdinand Alexander Porsche created the 911, one of the most iconic design objects in contemporary history. With his vision of taking the principles and myth of Porsche beyond the boundaries of the automobile, he founded the exclusive design brand Porsche Design in 1972. His philosophy and design language live on in all Porsche Design products to this day. Every Porsche Design product stands for exceptional precision and perfection at a high level of technological innovation and for a unique symbiosis of intelligent functions and purist design. Designed by Studio F. A. Porsche in Zell am See, Austria. Available worldwide in Porsche Design stores, exclusive department stores, specialist retailers, and online at www.porsche-design.com.

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¹ Data from HONOR labs.
² Data from HONOR labs.
³ Color availability may vary by region.