HONOR Unveiled its First Flagship Store in Chengdu, China

[Chengdu, China - May 28, 2024] Global technology brand HONOR today announced the opening of the first global flagship store at Kuanzhai Alley (also known as Wide and Narrow Alley) in Chengdu. The HONOR Chengdu flagship store draws inspiration from the city’s thousand years of rich cultural heritage in its exquisite design, offering consumers with an immersive shopping experience.

“The opening of the HONOR flagship store in Chengdu signifies a remarkable milestone in our retail expansion.” George Zhao, CEO of HONOR Device Co., Ltd said, “Kuanzhai Alley is a historical cultural landscape where local history, art culture, and technology converge, our global flagship store in Chengdu will serve as a hosting hub, fostering deep connections between HONOR and our valued customers.

Harmonious Blend of Heritage and Innovation in Retail Design

With a total floor area of 1000㎡, the HONOR Chengdu flagship store artfully blends the charm of the traditional architecture from the Western Sichuan region. Drawing inspiration from the ancient blue hues found in traditional tiles, the store’s exterior design pays homage to the rich cultural heritage of the city. The distinctive blue is extended from the roof gracefully into the store premises, creating a visual continuity that harmoniously connects the architectural elements. As visitors explore the store, they will be greeted by the stunning reflection of blue tiles in the waterscape, further enhancing the harmonious fusion between traditional architectural elegance and contemporary courtyard aesthetics.

Inspired by the traditional wooden structures of the ancient dwellings in Chengdu, the flagship store meticulously preserves the structural beauty of these 300-year-old homes. The store design seamlessly integrates elements of traditional Chinese garden landscapes, utilizing techniques like framing and perspective to create a captivating sense of grandeur and ever-changing scenery for consumers. As consumers venture through the store, they are immersed in a captivating dialogue between the past and the future, bringing a one-of-a-kind retail experience.

Embarking on an Extraordinary Global Cultural and Artistic Journey

With 60% of the store’s space dedicated to showcasing the exceptional artworks from previous editions of the HONOR Talents Global Design Competition, every visitor is offered an opportunity to fully immerse in the exceptional technological advancement of China while also being able to take tangible representations of abstract cultural experiences home. Adding to the allure, the store proudly presents the HONOR Talents Panda-themed Illustration Exhibition, showcasing a diverse collection of panda illustrations created by young artists across the globe.

Furthermore, the HONOR Chengdu flagship store presents a captivating pop-up imagery studio, brought to life through a collaboration with Studio Harcourt, a legendary photography studio based in Paris. Visitors can enjoy the studio’s acclaimed portrait experience enhanced by the powerful AI technology featured in the latest HONOR 200 Series.

Beyond photography, visitors can also immerse themselves in the world of Sino-French cultural exchange and mutual learning at the exhibition. This unique exhibition serves as a tribute to the 60th Anniversary of Sino-French Diplomatic Relations and the 90th Anniversary of Studio Harcourt Photography, symbolizing the profound significance of artistic partnerships that transcend borders and time.

About HONOR

HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enables people to become a better version of themselves.

For more information, please visit HONOR online at www.honor.com/global/ or email newsroom@honor.com.

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