HONOR Layout

Layout

Logo Position

Our logo moves like a queen. The queen is the most powerful piece in the game of chess, able to move any number of squares vertically, horizontally or diagonally.

01 HONOR websites

02 Brand partnerships, certificates

03 Posters (preference), key visuals, digital advertising, outdoor landing advertising, printing backdrop, roll up banner

04 Long horizontal print advertising, long horizontal digital banner, business card

05 HONOR logo(preference), TVC-Ending, boot animation, brand partnerships backdrop, branding wall

06 Long horizontal print advertising, long horizontal digital advertising, long horizontal banner

07 Moving image

08 Key visuals, digital advertising, outdoor advertising, printing backdrop, hoarding, outdoor flag, PowerPoint presentation templates

09 Full-page advertising layout in extreme proportion, paper bag, staff card

HONOR Logo In Key Visuals

Clearance Zone Principles

Use the height of the ‘O’ to create the minimum clearance zone.

Use With Confidence

Allowing 20% adjustment in size as the occasion demands.

Square

Based on the width, the logo to the right border is 1/4w.

Portrait

Based on the width, the logo to the right border is 1/4w.

Landscape

Based on the height, the logo to the top border is 1/10h.

Extreme Formats

The system adapts easily to extreme formats and allowing 20% adjustment in size as the occasion demands.

Vertical Layout

Print Advertising

Propaganda colour page, Public media, Handbook, Instruction book

Short-distance Advertising

Poster, Printing backdrop, Roll up banner, Table card

Long-distance Advertising

Airport advertising, Bus station advertising, Column advertising, Subway advertising

Ultra-distance Advertising

Tall column advertising, Banner (Narrow)

Horizontal Layout

Print Advertising

Based on the height, the logo to the top border is 1/15h.

Short-distance Advertising

Based on the height, the logo to the top border is 1/10h.

Long-distance Advertising

Based on the height, the logo to the top border is 1/7h.

Ultra-distance Advertising

Use the height of the ‘O’ to create the minimum clearance zone and the total height is 100%w. To ensure the logo remains clear and legible, we have defined a square area around the logo.

The HONOR Frame

The purpose of the HONOR frame is to enhance the overall effect of the artwork. The size and the position of the HONOR logo determines the size of the frame.

Consistent placement of the HONOR logo build brand awareness and recognition across communication such as print, multimedia, advertising ect. We allow 20% adjustment in size as the occasion demands.

VERTICAL

OVERVIEW

HORIZONTAL

OVERVIEW

Don'ts

To keep layouts consistent, the HONOR logo, images and messaging must be applied correctly.

Apply the logo clear space correctly

Scale the HONOR logo correctly

Apply the clear space to the frame correctly

Apply the logo clear space correctly

Scale the HONOR logo correctly

Apply the clear space to the frame correctly

Download

The HONOR Frame

ZIP

ABOUT HONOR

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