HONOR Launches the AI-powered HONOR Magic7 Pro and the Ultra-premium PORSCHE DESIGN HONOR Magic7 RSR

[SHENZHEN, China - January 15, 2025] Global technology brand HONOR today announced the launch of the HONOR Magic7 Pro in Europe, the Middle East and Africa, and Asia Pacific regions. Committed to providing the ultimate AI Phone experience, HONOR introduced the HONOR Magic7 Pro which features cutting-edge AI capabilities that revolutionize photography, enhance display quality, and deliver exceptional hardware performance. Adding more excitement, HONOR is also unveiling the PORSCHE DESIGN HONOR Magic7 RSR, a stunning fusion of groundbreaking, human-centric technology and captivating design inspired by premium sports cars. The HONOR Magic7 Pro and PORSCHE DESIGN HONOR Magic7 RSR both come with the Google Gemini app pre-installed¹. This AI assistant from Google can help users enhance ideas, learn in new ways, write emails, plan events and more.

"We are excited to introduce our latest flagship lineup, the HONOR Magic 7 series, which seamlessly integrates both on-device and cloud AI capabilities to deliver a more intuitive, intelligent, and secure user experience," said George Zhao, CEO of HONOR. "We have adopted a range of innovative approaches to reinvent the smartphone from the fundamental operating system and hardware level, bringing true intelligence to the device."

Empowering Smart Lifestyle with AI-powered MagicOS 9.0

The HONOR Magic7 series offer a truly personalized and intelligent interface that seamlessly integrates AI into everyday tasks. With the enhanced capabilities on Magic Portal², users can circle desired objects within the screen and enable instant text and image comprehension and access wanted app services instantly. Catering to diverse user scenarios, the Magic Portal supports a wider array of applications encompassing social media, entertainment, travel, productivity, and shopping needs. Especially, with improved semantic understanding of landmarks and movie IPs, the Magic Portal now can swiftly direct users to entertainment applications with ease.

To safeguard users against potential deepfake scams and ensure online security, the HONOR Magic7 series stand as the industry's first commercial device that integrates the groundbreaking on-device AI Deepfake Detection technology. This feature employs advanced algorithms to identify manipulated content through analyzing pixel-level synthetic imperfections, border compositing artifacts, inter-frame continuity, and more, protecting users from potential deepfake scams during video calls.

Empowering users to maximize productivity, the HONOR Magic7 series feature a wide range of functionalities such as AI Translation and HONOR Notes, making it an essential tool for professionals striving for excellence at work. With AI Translation, the HONOR Magic7 series offer instant translation for up to 13 languages³, helping users to bridge language gaps during real-time interactions. Additionally, HONOR Notes supports the AI Summary feature that can quickly analyze the content of users' notes and provide a content abstract while AI Minutes enables users to distill essential insights from lengthy meeting transcripts.

Google Gemini App

Gemini's overlay offers quick access to Google AI assistance and context-aware help with what's on the screen. With Gemini extensions users can find and take action from information from the Google apps and services like Maps, YouTube, Flights, and Hotels. Users can even create captivating images for fun, inspiration, work and anything in between with Gemini. Users can also go Live with Gemini to brainstorm ideas, simplify complex topics, and rehearse for important moments with real-time responses - just click on the Gemini Live button in the Gemini app. Designed to adapt to various conversational styles, Gemini allows users to change their thoughts mid-sentence, ask follow-up questions, and multitask effortlessly.

Revolutionizing Photography Experience with AI HONOR IMAGE ENGINE

To provide users with exceptional photography experience, the HONOR Magic7 Pro is equipped with an advanced HONOR AI Falcon Camera System. With the 50MP Super Dynamic HONOR Falcon Main Camera, users can capture intricate details and brightness in various lighting conditions, thanks to its industry-leading 1/1.3-inch Super Dynamic HONOR Falcon Camera sensor and f/1.4 adjustable aperture lens. The 50MP Wide Camera broadens users' field of view, making it perfect for landscape shots or group photos. In addition, the 200MP Telephoto Camera is ideal for those who enjoy photographing distant subjects and stunning nightscapes, featuring the advanced 1/1.4" telephoto sensor with a large f/2.6 aperture. This enhancement ensures outstanding clarity and exceptional light intake, even in challenging lighting conditions.

Harnessing the power of both the Light and Shadow Portrait Large Model, the Capture Enhancement Large Model and the Telephoto Enhancement Large Model, the HONOR Magic7 Pro integrates the AI HONOR IMAGE ENGINE – the industry's first Mobile Imaging System with Hybrid (device-cloud) AI Large Models, providing users with a sophisticated and intelligent photography experience with elevated imaging capabilities. The Harcourt Portrait Modes offers users creative options for capturing striking portraits with refined lighting, while the AI Enhanced Portrait feature delivers ultra-high definition portraits that ensure the true colors of every subject shine through. Introducing AI Super Zoom, designed for framing breathtaking sceneries with a remarkable focal length range of 30x to 100x, capturing crystal-clear images even from great distances. With HONOR AI Motion Sensing Capture, users can capture precious moments with exceptional clarity. Additionally, HD Super Burst allows users to freeze high-speed action sequences with precision at 10 frames per second, ensuring that every movement is precisely captured in every single shot.

Unrivaled Battery Life Combined with Exceptional Gaming Performance

Featuring a 5850 / 5270mAh⁴ Third-generation Silicon-carbon Battery, the HONOR Magic7 series use innovative silicon-based anode materials for enhanced performance. This battery provides reliable power in low temperatures and supports fast recharging with 100W Wired HONOR SuperCharge and 80W Wireless HONOR SuperCharge, allowing users to achieve a full charge in just 33 minutes⁵ with a compatible wired charger, making it an excellent choice for individuals who need quick charging solutions. Additionally, the integrated 4-in-1 HONOR E2 Chip enhances power management and conducts battery health detection, intelligently adjusting current based on environmental factors and workload demand. This innovation improves safety and reliability while prolonging the lifespan of flagship smartphone battery performance, even under extreme weather conditions.

Powered by the Snapdragon® 8 Elite Mobile Platform⁶, the Magic7 series are equipped with the advanced Qualcomm® Oryon CPU and Qualcomm® Adreno GPU. Coupled with the industry's first AI Real-Time Rendering technology, supported by HONOR's on-device AI capabilities and Snapdragon's heterogeneous computing architecture, the device delivers PC-level graphics and nearly full-frame gameplay, allowing users to enjoy an unparalleled and responsive gaming experience. Featuring the first AI Predictive Scheduling Engine, the device utilizes AI scene prediction and precise frame rate recognition for optimal system management, ensuring industry-leading frame rate stability with fluctuations below 0.2⁷. Additionally, the device boosts a stereo speaker with an integrated ultra-large sound cavity and spatial audio. Enhanced by a bass enhancement algorithm, this feature delivers a powerful and resonant bass for a richer audio experience.

Pioneering All-around Natural Light Simulation with the Natural Light HONOR AI Eye Comfort Display

The HONOR Magic7 series boast a range of AI-enabled eye-comfort features, including the Circular Polarized Light Display which mimicks the characteristics of sunlight and providing gentle, consistent lighting from any angle. With 4320Hz Risk-free PWM Dimming⁸, Circadian Night Display, Natural Tone Display, Hardware-level Low Blue Light Technology, and more, the 6.8-inch HONOR Magic7 series marks a breakthrough with the Natural Light HONOR AI Eye Comfort Display, which achieves all-around natural light simulation, including color, spectrum, polarization, continuity, brightness and rhythm, pioneering a new standard in eye care by simulating natural light characteristics across all dimensions. Additionally, the HONOR NanoCrystal Shield provides exceptional durability by being ten times⁹ more drop-resistant than normal glass and certified for dust and water-resistant capabilities, ensuring the HONOR Magic7 series are protected from daily wear and tear.

Redefining Sporty Elegance with Ultra-premium Flagship Smartphone PORSCHE DESIGN HONOR Magic7 RSR

Building on the success of previous co-designed smartphones, HONOR and the international lifestyle brand Porsche Design have introduced the PORSCHE DESIGN HONOR Magic7 RSR. Engineered to transform daily life through state-of-the-art AI innovations, this new high-end luxury device boasts a stunning design inspired by premium sports cars, seamlessly merging the symmetrical camera design of the HONOR Magic flagship lineup with unparalleled dynamic aesthetics. Inspired by the aerodynamic lines of the Taycan Turbo S, the phone showcases an iconic hexagonal camera module, and imaging units resembling Porsche's unique and striking four-point headlights and is protected by 3D glass that reflects the curves of Porsche's windshields. Featuring a distinctive central Peak Line that is reminiscent of Porsche's sleek hood lines, the PORSCHE DESIGN HONOR Magic7 RSR encapsulates automotive heritage and DNA. Combining Porsche Design's unique, decades-long experience and legacy in the luxury design business with cutting-edge technology and innovation from HONOR, the PORSCHE DESIGN HONOR Magic7 RSR is created to redefine the smartphone innovation landscape.

With a triple rear camera setup that includes a 50MP Super Dynamic Falcon Main Camera, a 200MP Ultra-sensitive Telephoto Camera, and a 50MP Wide Camera, the device is a perfect tool for photography enthusiasts seeking a professional-like shooting experience. Equipped with an advanced 1/1.4" telephoto sensor and the industry's largest f/1.88 telephoto aperture, the telephoto camera rivals the performance of professional telephoto lenses. The LiDAR Matrix Autofocus System, featuring 1200 Points LiDAR Matrix, enhances focusing accuracy, speed, and tracking range, ensuring sharp and clear shots of moving subjects. With a dual electromagnetic focus actuator, the focus power increases significantly.

The luxury flagship device is available in two distinct Original Porsche exterior colors: the classic Agate Grey, a sporty masculine yet elegant hue, and the brand-new color Provence, a modern purple hue that adds a touch of flamboyance to the over-all clean and functional design.

Color, Price and Availability¹⁰

The HONOR Magic7 Pro is available in Lunar Shadow Grey, Breeze Blue, and Black, starting at €1299.

For more information, please visit the HONOR online store at www.honor.com.

About HONOR 

HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR's portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

For more information, please visit HONOR online at www.honor.com or email newsroom@honor.com

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About Porsche Design

In 1963, Professor Ferdinand Alexander Porsche created the 911, one of the most iconic design objects in contemporary history. With his vision of taking the principles and myth of Porsche beyond the boundaries of the automobile, he founded the exclusive design brand Porsche Design in 1972. His philosophy and design language live on in all Porsche Design products to this day. Every Porsche Design product stands for exceptional precision and perfection at a high level of technological innovation and for a unique symbiosis of intelligent functions and purist design. Designed by Studio F. A. Porsche in Zell am See, Austria. Available worldwide in Porsche Design stores, exclusive department stores, specialist retailers, and online at www.porsche-design.com.

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1.Google, Android and Gemini are trademarks of Google LLC. Gemini mobile app available on select devices, languages, and countries. Internet connection required. Check responses for accuracy.
2.Supports certain applications. The functionality may be affected by factors such as application updates. Please refer to the actual experience.
3.This feature supports 13 languages including English, French, Italian, German, Spanish, Russian, Japanese, Turkish, Latin Spanish, Malay, Arabic, and Chinese (Mandarin & Cantonese).
4.Typical value. The rated capacity of the HONOR Magic7 Pro’s non-removable battery is 5750 mAh / 5170 mAh (Europe). The rated capacity of the Porsche Design version battery is 5750 mAh.
5.Data from HONOR labs.
6.Snapdragon is a trademark of Qualcomm Incorporated, registered in the United States and other countries.
7.Data from HONOR labs.
8.The 4320Hz ultra-high frequency PWM dimming technology is TÜV Rheinland Flicker-free certified and achieves the risk-free dimming level. The testing standard for the TÜV Rheinland Flicker-free certification follows the correlation between the flicker risk level and the flicker frequency in the IEEE Std 1789-2015 standard, which defines the flicker-free level as when the dimming frequency is higher than 3125Hz. The phone is not medical equipment and is not available for treatment.
9.The data is sourced from HONOR labs, comparing the drop resistance of NanoCrystal glass and ordinary glass tested under equal weight. As a precision electronic device, the phone is still at risk of damage from drops. Please exercise caution to avoid drops and collisions.
10.Color availability may vary by region.