HONOR Introduces the AI-powered HONOR Magic7 Series in China

[Shenzhen, China, October 30, 2024] Global technology brand HONOR today announced the launch of the HONOR Magic7 Series in China. Committed to delivering the most intuitive AI smartphone experience for users, the HONOR Magic7 Series come with a range of AI-enhanced features, bringing groundbreaking advancements on photography capabilities, display, and hardware performance. The event also gave a sneak peek at the PORSCHE DESIGN HONOR Magic7 RSR, as well as the debut of the HONOR MagicBook Art 14 Snapdragon and the HONOR Watch 5 in the Chinese market.

All-new AI-powered MagicOS 9.0

Presenting the cutting-edge MagicOS 9.0, the industry's first all-scenario personalized AI operating system, HONOR is ushering in an era of autopilot AI with smartphone revolutions. This new operating system features HONOR's first AI Agent, YOYO Agent, which has transformed from a Smart Assistant. With YOYO Agent, users can effortlessly tackle daily tasks using simple commands. The debut of AI Agent YOYO on the HONOR Magic7 Series ushers a new era of autopilot AI in flagship smartphones.

In addition, the HONOR AI Deepfake Detection feature is now accessible on the HONOR Magic7 Series in China. This advanced feature scans for potential deepfakes during video calls, protecting users from growing deepfake frauds. Coming with the upgrade is an exciting enhancement of the Magic Portal. Users can simply circle objects to activate text and image comprehension, enabling directing access to desired service in a single tap.

Unparalleled Photography Experience with AI Capabilities

The HONOR Magic7 Pro showcases an advanced AI-enabled triple rear camera system, which includes a 50MP Main Camera, a 200MP Telephoto Camera, and a 50MP Ultra-wide Camera. Incorporating an industry-leading 1/1.3-inch Super Dynamic HONOR Falcon Camera H9000 HDR sensor with the industry's largest f/1.4 adjustable aperture lens, the main camera captures intricate details and enhanced brightness across various lighting situations. Additionally, the 200MP telephoto camera provides a professional photography experience with the industry's largest 1/1.4-inch telephoto sensor and ultra-high resolution.

Adding to its photography excellence, the HONOR Magic7 Pro is enhanced by the HONOR Image Engine 3.0, including large models tailored for portrait refinement, light and shadow enhancement, snapshot enhancement, and telephoto optimization, further upgrading photography features such as HD continuous shooting and Harcourt Portrait Modes with AI-enhanced ultra-high definition.

Unrivaled Battery Life and Audio Quality

Equipped with the pioneering 5850mAh¹ Third-generation Silicon-carbon Battery, the HONOR Magic7 Pro showcases unparalleled battery performance. This battery boasts 10%² silicon content in the negative electrode and a proprietary 4-in-1 Power Enhanced Chip HONOR E2, which enhances power management efficiency and battery performance while also conducting battery health detection. Paired with 100W³ Wired and 80W⁴ Wireless HONOR SuperCharge, the HONOR Magic7 Pro guarantees an extended battery life and optimal power utilization, even in low-temperature conditions. Verified by SGS Five-star Audio Performance and Spatial Audio Certification, the HONOR Magic7 Pro delivers immersive spatial audio to users, enriching their overall listening experience.

All-around Natural Light Simulation to Provide Comprehensive Eyecare Solutions

Equipped with a 1Hz to 120Hz⁵ LTPO Display and a peak brightness of 5000nits⁶, the HONOR Magic7 Pro ensures a sharp and buttery-smooth viewing experience in any lighting conditions. Prioritizing users' well-being, the display of HONOR Magic7 Pro incorporates a range of eye-comfort features aimed at promoting users' vision health and comfort, including Circular Polarized Display, Dry Eye Friendly, HONOR AI Defocus Display, 4320Hz Risk-free PWM Dimming⁷, Circadian Night Display, and Natural Tone Display.

The HONOR Magic7 Pro has obtained TÜV Rheinland Full Care Display 4.0, Circular Polarization, and Flicker Free certifications.

Unleashing Unmatched Performance with Snapdragon^® 8 Elite and HONOR C2 Chip

Powered by the Snapdragon^® 8 Elite Mobile Platforms, the HONOR Magic7 Pro demonstrates robust hardware performance and generative AI capabilities. Featuring the advanced  Qualcomm^® Oryon CPU and Qualcomm^® Adreno GPU, this chipset achieves a remarkable 45%⁸ boost in CPU performance and 44%⁹ improved power efficiency. Additionally, the HONOR Magic7 Pro is equipped with the Communication Chip HONOR C2, ensuring stable mobile signals in challenging network settings. With a dual Wi-Fi chipset design, this chipset delivers an excellent network speed in crowded network scenarios such as concerts and travelling on public transportation.

Demonstrating Refined Sporty Elegance with PORSCHE DESIGN HONOR Magic7 RSR

HONOR and Porsche Design also unveiled the design of PORSCHE DESIGN HONOR Magic7 RSR for the first time. This new design masterpiece seamlessly merges the iconic sporty aesthetics of Porsche Design with premium and advanced technologies. This device marries the classic HONOR Magic Series' hexagonal camera design with the latest trends in sports car design. Drawing from the aerodynamic aesthetics of the Taycan Turbo S, the four imaging units of the device are symmetrically arranged like sports car headlights, shielded by 3D glass that mirrors Porsche's windshield curves. This device's profile showcases a central ridge reminiscent of the sleek hood lines found on Porsche sports cars, offering a comfortable and secure grip to users. The PORSCHE DESIGN HONOR Magic7 RSR replicates the smooth, refined surface of a sports car, delivering a sensory experience that delights both visually and tactually.

Color, Price and Availability

The HONOR Magic7 Series will be available in Sunrise Gold, Breeze Blue, Lunar Shadow Grey, Glacier White, and Black, with pre-sales commencing in the China market on October 30. HONOR Magic7 starts at RMB 4,499, and HONOR Magic7 Pro starts at RMB 5,699. Priced at RMB 8,499, the HONOR MagicBook Art 14 Snapdragon is available in Starry Grey. The HONOR Watch 5 comes in five color options: Black, Gold, Green, Grey and White, starting at RMB 999.

For more information, please visit the HONOR online store at www.honor.com.

About HONOR

HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR's portfolio of innovative, premium and reliable products enable people to become a better version of themselves. 

For more information, please visit HONOR online at www.honor.com or email newsroom@honor.com 

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¹ Typical value. The rated capacity of the HONOR Magic7 Pro's non-removable battery is 5750mAh.
² Data from HONOR labs.
³ The actual charging power may vary depending on individual differences, user habits, and environmental factors. Please refer to the actual scenario.
⁴ The actual charging power may vary depending on individual differences, user habits, and environmental factors. Please refer to the actual scenario.
⁵ The screen supports an adaptive refresh rate of 1Hz to 120Hz, and the refresh rate may be varied slightly under different app interfaces and game quality. Please refer to your actual experience.
⁶ The brightness data comes from HONOR labs and only takes effect in some scenarios. Please refer to the actual experience.
⁷ The 4320Hz ultra-high frequency PWM dimming technology is TÜV Rheinland Flicker-free certified and achieves the risk-free dimming level. The testing standard for the TÜV Rheinland Flicker-free certification follows the correlation between the flicker risk level and the flicker frequency in the IEEE Std 1789-2015 standard, which defines the flicker-free level as when the dimming frequency is higher than 3125Hz. The phone is not medical equipment and is not available for treatment.
⁸ Data from Qualcomm.
⁹ Data from Qualcomm.