HONOR Debuts the New HONOR 300 Series in China

[Shenzhen, China – December 2, 2024] Global technology brand HONOR today announced the launch of the HONOR 300 Series in China. Bringing together a multitude of cutting-edge features, unparalleled AI-powered photography, pioneering eye protection, and a flagship processor with epic performance enhancements, the HONOR 300 Series delivers an experience that exceeds expectations.

Embodying Nature's Beauty and Traditional Chinese Aesthetics in Design

The design of the HONOR 300 Series takes its inspiration from a traveller's viewpoint and is dubbed "wilderness porthole" as it allows users to explore the beauty of nature and capture eclectic snapshots of an array of distinctive landscapes on the go. Each color of the HONOR 300 Series is closely related to traditional Chinese aesthetics, resembling an interweaving of traditional and modern beauty. The design of the HONOR 300 Series perfectly inherits the natural, flowing curves of the past generations, which reflects a commitment to craftsmanship and attention to detail. By integrating elements inspired by nature's elegance and cutting-edge technology, the HONOR 300 Series offers users a device that is both visually appealing and ergonomically comfortable.

Revolutionizing Imaging with AI-Powered Photography

The HONOR 300 Pro is equipped with a 50MP¹ main camera, together with a 50MP telephoto portrait lens, a 112° ultra-wide-angle macro lens², and a 50MP DSLR-level lens on the front. The HONOR 300 Ultra goes a step further by introducing a 50MP periscope telephoto portrait lens, providing users with a full-focal length imaging solution to meet the requirements of shooting under diverse conditions, especially the full range of scenarios when traveling.

The HONOR 300 Series stands out by introducing a groundbreaking approach that leverages the power of the AI HONOR Image Engine. Using AI to learn portrait photography techniques from Harcourt Portrait, the HONOR 300 Series allows users to easily shoot professional-level Harcourt portraits regardless of indoor and outdoor, day and night, side-light and backlight conditions. Meanwhile, the HONOR 300 Series provides users with a complete DSLR-grade background bokeh effect from shooting to post-editing, making every portrait shoot more professional.

Designed as a perfect tool for travel photography, the HONOR 300 Series also offers users an unparalleled imaging experience, where they can leverage a wealth of AI tools, such as AI Outpainting and AI Eraser³, for efficient and creative operations. Additionally, the LivePhoto function allows users to capture vivid live moments in 3 seconds, where HD dynamic photos of 2K resolution carrying their vibrant travelling moments can be shared on mainstream social media platforms⁴.

Pioneering Eye Protection with Advanced Display Technology

The HONOR 300 Series sets a new standard in eye care technology with its innovative display features. Combined with 3840Hz PWM dimming technology⁵ and AI Defocus function⁶, the HONOR 300 Series provides comprehensive visual experience for users. The HONOR 300 Ultra further supports Circular Polarized Display, which brings users a comfortable visual experience similar to natural light.

The HONOR 300 Series debuts the Motion Sickness Relief⁷ display feature designed to alleviate motion sickness discomfort, ensuring users a comfortable visual experience even while on the move. Further, HONOR 300 Ultra is equipped with industry-leading 3D ultrasonic fingerprint unlocking and HONOR NanoCrystal Shield, bringing users a smoother and safer operating experience.

Unleashing Epic Performance with Powerful MagicOS 9.0

The HONOR 300 Pro and Ultra adopt the Snapdragon 8 Gen 3 flagship processor, delivering an outstanding upgrade in performance. The HONOR 300 Series is fueled by a large 5300mAh Silicon-Carbon Battery⁸. With the intelligent power-saving engine to control non-essential power-consuming applications, the HONOR 300 Series ensures an ultra-long and stable experience. The HONOR 300 Series supports up to 100W Wired SuperCharge⁹. Further, the HONOR 300 Pro and Ultra support 80W Wireless HONOR SuperCharge¹⁰, with an additional reverse charging function to meet the requirements of different scenarios¹¹.

Equipped with the latest MagicOS 9.0 operating system, the HONOR 300 Series not only provides users with personalized interactive applications, but also achieves a comprehensive upgrade of intelligent functions covering an area of life and entertainment, business office and other scenarios.

Pricing and Availability

The HONOR 300 Series is available in six colorways. Prices in China start from 2299 RMB, making this innovative series accessible to consumers seeking cutting-edge technology combined with exceptional value.

About HONOR

HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

For more information, please visit HONOR online at www.honor.com or email newsroom@honor.com 

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¹ 50MP is the parameter for camera pixels. The pixel count of photos may vary in different shooting modes, so please refer to the actual situation. To experience 50MP, you need to enter the HIGH-RES Mode.
² 112° represents the lens parameter. After photo distortion correction and video stabilization processing, the wide-angle factor is slightly lower than this value.
³ Partial functionality is supported via OTA upgrade.
⁴ The resolution of LivePhoto videos is 2K. This feature is supported via OTA upgrade. The launch time for dynamic photo sharing will be based on the launch time of social media platforms.
⁵ The 3840Hz ultra-high frequency PWM dimming technology of HONOR 300 Series is TÜV Rheinland Flicker-free certified and achieves the risk-free dimming level. The testing standard for the TÜV Rheinland Flicker-free certification follows the correlation between the flicker risk level and the flicker frequency in the IEEE Std 1789-2015 standard, which defines the flicker-free level as when the dimming frequency is higher than 3125Hz. The phone is not medical equipment and is not available for treatment.
⁶ The phone is not medical equipment and is not available for treatment. Transient myopia refers to the temporary decrease of adjusting power caused by prolonged near vision, which is a kind of pseudomyopia and is reversible. The reduction of transient myopia index indicates that the function has some preventive and control effect on transient myopia.
⁷ The phone is not medical equipment and is not available for treatment. This function might not be effective for all people, please refer to actual experience. This feature is supported via OTA upgrade.
⁸ For HONOR 300, the typical battery capacity is 5300mAh, and the rated battery capacity is 5200mAh. While for HONOR 300 Pro and Ultra, the typical battery capacity is 5300mAh, and the rated battery capacity is 5170mAh.
⁹ 100W wired HONOR SuperCharge means the maximum output power of the charger is 100W. It needs to be used with the original wired SuperCharger and charging cable. The actual charging power will intelligently change with different scenarios. Please refer to the actual usage.
¹⁰ 80W wireless HONOR SuperCharge is supported. You need to purchase a separate HONOR SuperCharging wireless charger with a charging specification of not less than 80W. The actual charging power will intelligently change with different scenarios, please refer to actual usage.
¹¹ Wireless reverse charging can only charge devices that support wireless charging. The actual charging power will intelligently vary depending on different scenarios. Please refer to the actual usage situation.