HONOR Unlocks Studio-level Portrait Photography on the HONOR 200 Series

[Paris, France – June 12, 2024] Global technology brand HONOR today announced the launch of the new HONOR 200 Series in the EU, an accessible flagship lineup that delivers flagship-level performance and unparalleled portrait photography experience. With an unwavering commitment to innovation and unlocking new possibilities in smartphone photography, the HONOR 200 Series product team has collaborated with Studio Harcourt, a legendary Parisian portrait photography house, to co-engineer the HONOR AI Portrait Engine. Combining Studio Harcourt’s expertise and HONOR’s cutting-edge platform-level AI capabilities, the HONOR 200 Pro enables users to unlock studio-level portrait photography on smartphones. Featuring AI-powered portrait capabilities, immersive displays, and robust hardware performance, the HONOR 200 Series is set to revolutionize users’ future lifestyle.

“The HONOR 200 Series was created to be the ultimate smartphone lineup for portrait photography, redefining the future of mobile imaging through HONOR’s AI-powered imaging technology,” said George Zhao, CEO of HONOR Device Co, Ltd. “Through meticulous co-engineering and seamless integration, HONOR has fused its cutting-edge AI capabilities with the timeless aesthetics of Studio Harcourt, creating a new industry standard for smartphone portrait photography that delivers flawless portraits to users.”

Unlocking the Mastery of Studio Harcourt Portrait Photography on Smartphones

Recognizing the most important tools in portrait photography is light and shadow, the HONOR 200 Pro has been equipped with advanced hardware and meticulously co-engineered AI-powered software that recognizes even the most subtle nuances of lighting. The HONOR 200 Pro features a 50MP Portrait Main Camera with a Super Dynamic H9000 Sensor, enabling users to capture compelling images with the perfect balance of light and shadow in even challenging lighting scenarios. With support for 4-in-1 pixel binning technology with a pixel size of 2.4μm, users can capture intricate details in their images even in low-light environments. Additionally, the HONOR 200 Pro features a 50MP Portrait Telephoto Camera and a customized telephoto sensor from Sony, the HONOR 200 Pro provides better light sensing capabilities, ensuring clear and faithful captures of distant objects with exceptional details.

The HONOR 200 Pro takes portrait photography to new heights with the powerful AI-enhanced HONOR AI Portrait Engine. With a rich history of photographing legends from Roger Federer to the esteemed Queen Rania of Jordan, Studio Harcourt is synonymous with timeless portraits that showcase a symphony of visual storytelling through the skillful use of light and shadow. In collaboration with Studio Harcourt, the HONOR AI Portrait Engine distilled Studio Harcourt’s craftsmanship and understanding of shadow and light expression, empowering users to capture unique, distinctive portraits on their smartphones effortlessly.

The mutual ideation process involved an extensive exploration by more than 20 Studio Harcourt and HONOR imaging experts over 400 days. The team analyzed over 1,000 scenarios and millions of datasets, ensuring Studio Harcourt's classic essence can be captured on smartphones. In addition, the triple 50MP Portrait Camera incorporates an upgraded HONOR RAW Domain Algorithm, producing well-balanced portraits that manage exposure in bright areas while preserving intricate details in darker lighting scenarios.

Innovative Eye Comfort Display for Extended Immersion

Adhering to its commitment to human-centric innovations, the HONOR 200 Pro features 3840Hz Risk-free Dimming¹, as verified by the TÜV Rheinland Flicker Free Display Certification and the TÜV Rheinland Full Care Display Certification. To ensure extended eye comfort, the HONOR 200 Series also features Natural Tone 2.0, which optimizes the display color temperature gradient based on ambient light, and an AI Circadian Night Display that leverages AI to intelligently adjust the color temperature of the screen to regulate blue light and transition to a melatonin boosting setting at night to improve sleep quality based on users’ sleep habits. Furthermore, the HONOR 200 Series supports Adaptive Dimming, which adjusts screen brightness based on external light input and the application use, ensuring a more comfortable viewing experience. With the 1.5K Quad-curved Floating Display² and a peak HDR brightness of 4000 nits³, the HONOR 200 Series allows users to enjoy excellent visibility even in the most challenging scenarios such as direct sunlight.

Enhanced Hardware Performance for Seamless Connectivity

The HONOR 200 Pro is packed with a large 5200mAh⁴ Silicon-carbon battery that enables up to 61 hours⁵ of continuous music streaming on a single charge. To maximize user productivity, the HONOR 200 Pro also features powerful lightning-fast 100W Wired HONOR SuperCharge⁶ and 66W Wireless HONOR SuperCharge⁷, users can charge their device fully in only 41 minutes⁸, making it the ideal device for busy users who are always on the go. Guaranteeing a seamless and hassle-free experience, the HONOR 200 Pro also provides an impressive 12GB memory and large 512GB storage drive, allowing users to store and access their data without limitations.

Equipped with the robust Snapdragon 8s Gen 3 Mobile Platform, the HONOR 200 Pro achieves a CPU clock speed of up to 3GHz, assuring seamless graphics rendering and real-time responsiveness. Featuring MagicOS 8.0, the HONOR 200 Pro offers an intelligent user experience enriched with a wide range of flagship-level AI-powered smart functionalities, such as Magic Portal, Magic Capsule, and Magic Ring that streamline user digital interactions.

HONOR 200 Lite Makes Its Global Debut

Launched alongside the HONOR 200, the HONOR 200 Lite is equipped with a powerful triple camera system and a 50MP Front Camera that excels in portrait photography. The system consists of a 108MP Main Camera with f/1.75 aperture and HIGH-RES mode, allowing users to capture stunning images with exceptional detail. It also boasts an impressive 6.7-inch Eye-comfort AMOLED Display with 3240Hz risk-free PWM Dimming and the display's peak HDR brightness of 2000nits, 8GB of RAM, and 256GB of storage, guaranteeing large storage and exceptional durability to smartphone users.

Pricing and Availability

Showcasing an elegant design inspired by nature, the HONOR 200 Pro is available in three colorways⁹: Ocean Cyan, Moonlight White, and Black, while the HONOR 200 is available in Coral Pink, Moonlight White, Emerald Green, and Black. The HONOR 200 series will be available for pre-order starting on 12^th June in the UK through HONOR.com/UK from £499.99.

For those looking to perfect their portraits at a more affordable price, starting from 12^th June, the HONOR 200 Lite will be available to purchase in the UK via HONOR.com/UK for an affordable price starting at £279.99.

For more information, please visit HONOR online store at www.honor.com/global/.

About HONOR

HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

For more information, please visit HONOR online at www.honor.com/global/ or email newsroom@honor.com

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¹ The 3840Hz ultra-high frequency PWM dimming technology is TÜV Rheinland Flicker-free certified and achieves the risk-free dimming level. The testing standard for the TÜV Rheinland Flicker-free certification follows the correlation between the flicker risk level and the flicker frequency in the IEEE Std 1789-2015 standard, which defines the flicker-free level as when the dimming frequency is higher than 3125Hz. The phone is not medical equipment and is not available for treatment.
² Data from HONOR labs. With rounded corners design applying on the display, the diagonal length of screen is 6.78 inches, when measured according to the standard rectangle (the actual viewable area is slightly smaller).
³ The brightness data comes from HONOR labs and only takes effect when the corresponding video source is full-screen.
⁴ The typical battery capacity is 5200mAh, and the rated battery capacity is 5100mAh. The data comes from the HONOR labs.
⁵ Data from HONOR labs.
⁶ 100W HONOR SuperCharge means the maximum output power of the charger is 100W. The actual charging power may vary depending on individual differences, user habits, and environmental factors. Please refer to the actual scenario.
⁷ Need to purchase HONOR super fast charging wireless charger with a charging specification of not less than 66W. The actual charging power may vary depending on individual differences, user habits and environmental factors. Please refer to the actual scenario.
⁸ Data from HONOR labs.
⁹ Color availability may vary by region.